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Alexander Darabi BA (Hons) Digital AnimationAlexander Darabi BA (Hons) Digital Animation
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Brighter Connect flat design golden ratio logo logo design logotype logotype relationship recruitment design sacred geometry typeface Web design

Brighter Connect Brandmark/logotype

  • Post author By adarabi
  • Post date 27 March 2018

I was asked to conceptualise a logo for a recruitment and training startup based locally, here in London.

Having read the brief, I wanted to create a simple yet effective brandmark that would constitute a trustworthy, reliable style that would lend itself well to an app icon for the future development of the business. I chose Orbitron as the logotype as it met the criteria for the brand and melded well with the brandmark when I placed them proportionally next to each other.

The overlaid shapes are all in exact ratios to each other according to the golden ratio (1:1.61803398875). I also added the drop shadow to differentiate the two main shapes and give some depth/dimension to the brandmark.


← Mediarite Logo Development → 4G Tunisia 2018 – Lightning Speeds

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