Data Roll-Over Concept

Virgin Mobile Roll-Over Data Icon

After making the necessary market research into a new offering from Lycamobile, above shows the working concept of the Lycamobile data roll-over icon/graphic.

I really liked the sky concept of the piggy bank (although slightly cryptic) it gives a positive slant on the offering that I have not seen surpassed. I.e. Putting money in the customer’s pocket.

By using the same colour for the icon aswell I hope to develop a visual language for the customer to immediately identify the added value with products including data roll-over. It is a very competitive offering for the Polish market which we would need to respond to in a very short time frame. Hopefully enough market research was made to understand the existing iconography associated with roll-over data.