Result of in-house design proposal for the Australian 4G launch, eventually chosen for print!
Myself and another lead designer were asked to make a proposal for the upcoming 4G launch in Australia. I took alot of time in balancing the imagery and enhancing the background to give depth and a conceptual edge.
The combination of the headline and the Chinese characters (denoting the rapid speed of the 4G bandwidth), the heavy glow effect in the foreground, the mathematical style architectural drawing and the rocket overlay on the side of the building which I integrated to bring an added depth and also a homage to one of my favorite films “Blade Runner” or more recently the “Blade Runner: 2049” sequel.