Uncategorized Web/App Design

Email layout

Exciting new white-label product with branding created in-house. Below is an element of the campaign meant for successful CTR.

I was asked to create a layout for an email template which I also prototyped/tested in codepen. I really like how much opportunity for developing email as a channel of direct communication to the customer and also the opportunity for creating a consistent look and feel, perhaps even a narrative over the course of weekly updates. I used a layout template from my email-management days to highlight the new bvranding to maximum effect and by keeping colour choice and the elements to a minimum a good balance of white-space, text and imagery can be acheived. Often taking things away is the solution but not so much as to whittle things down too much.