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Fullstack marketing Graphic Design Lead design lead image phone overlay promotional graphic design simple design telecommunications design

Lycawifi lead image design and cross channel launch

Lycawifi is a white-label product allowing customers to use a global hotspot network with over 60 million access points worldwide. I was happy to be assigned this project across all channels as when I found out about it I was very impressed with the offering from Lycamobile.

This addition to services is an important step in adapting to a dwindling Telecommunications market. However, the value added is a very shrewd movement towards what I believe will be the future of the market in years to come. I.e. Mesh networking powered by user enabled devices.

I tried to keep the image on brand and as simple as possible whilst generating the interest in the new feature added to existing products. In order to do this I used as much imagery to identify what the product actually is instantaneously recogniseable to the customer. E.g. The WiFi logo on a phone screen (denoting that the advertisement is for an app).

 

 

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3D Art Colour Experimental simple design Tron

Spirographic

Although this is quite a primitive example, I am interested in persuing some pattern combinations that give a psychedelic appearance when put into motion. I think spirograph looks alot cleaner and nicer when it is a still image. Below is the finished example of the concept art I am putting forward to be animated.