Second batch of “Crystal” styled text. I really enjoyed thinking about light refraction in this design and how characters would light up with a back-light and crystal like formation highlighted by the streamer. The feedback was enough to really consider how light might behave when falling on an an obsolescent material.
A streamer asked me to redesign her logo and branding for an upcoming launch, Watch this space!
Good example of copy-led creativity in design. Trying to keep the design as eye-catching yet simple as possible I used the Lycamobile 4G symbol (used across all countries with 4G support) with a vector based lightning element. This sharp contrast on the blue gradient helps it to stand out from the crowd even more than previous 4G launch campaigns.
Heading font = Commando. Future Development :: Work on more vector based illustrations using lighting effects and gradients.